Launching April 16th — Join the notification list to be first in line
Prospects get an instant appraisal fee, enter their info, and pay to reserve — 24/7, without a phone call. Payment auto-creates a live order in your dashboard with invoice marked paid.
For every prospect who called and got your voicemail, there were two more who found your website, saw no way to get a price without calling — and just left. They were ready to hire you. They just needed a way to do it without calling your office.
Because I'm done losing jobs to my voicemail.
You're in the field 4-5 hours a day. You're writing reports in the evening. The phone rings and you can't pick up — or you shouldn't, because you're on a ladder with a tape measure. Private clients don't leave voicemails and wait.
When prospects DO reach you, the conversation is always the same. "What do you charge for a 1004?" "What's your fee for an estate appraisal?" You've answered these questions a thousand times. Every call is 5-10 minutes you're not billing for.
For every prospect who called and got your voicemail, two more found your website, saw no way to get a price without calling — and just left. The estate executor who can't handle one more call. The attorney billing $400/hour who won't sit on hold.
The appraisers winning the private client game aren't answering more phone calls. They're eliminating the need for the call entirely — for themselves AND for the prospect.
You don't need to be technical. You don't need to call us. Pick the path that fits your style.
Under 5 minutes
Pre-fills a working config — one purpose, one product, single zone. Live on your website immediately.
10-15 minutes
Describe your pricing in plain language or upload a flowchart image. AI generates your entire form configuration.
15-20 minutes
6-step linear flow: company, purposes, products, service area, branding, review. Full control, clear guidance.
Your pace
Start from scratch and configure everything manually. Maximum flexibility for complex multi-market setups.
Book a concierge setup call: tell us what you charge, where you work, and what services you offer. We'll build the entire form, test it, and hand you a link to review. You publish when you're ready.
A clean, professional form on your website. Or a direct link you text to an attorney. No phone call required — on either end.
Google autocomplete — fast, accurate, no typos. The form immediately checks if the property is in your service area and calculates any distance-based fees.
Estate, divorce, tax appeal, PMI removal, pre-listing — whatever purposes you've configured. Each one can have its own pricing, its own questions, its own complexity screening.
No waiting. No "we'll get back to you." A clear, professional price — calculated from YOUR fee schedule, YOUR service area surcharges, YOUR complexity rules. Every dollar is under your control.
Name, email, phone. They review the order details, acknowledge the scope of work, and choose: pay now via Stripe to reserve their spot, or accept the quote and pay later. Either way, a quote lands in your dashboard immediately.
Client contact, property address, fee paid, invoice marked as paid, file number assigned. You open your dashboard and the order is ready to schedule. No data entry. No re-typing addresses.
If the property is outside your service area, the prospect isn't left staring at an error message. They're routed to a custom quote request — they enter their info, and you decide whether to take the assignment.
The form screens for complexity — over 5,000 sq ft, rural with limited comps, mixed-use, acreage — and either upgrades the fee automatically or routes to manual review. You confirm the scope before anything starts.
Included with every Appraiser Machine subscription. No add-on fees. No per-transaction charges. Try it free for 21 days.
Because my best clients shouldn't have to call to hire me.
Your prospects have different comfort levels. Some want to get in, get a price, and get out. Some want to ask a question first. All three can book and pay without ever talking to anyone.
Clean. Professional. Proven.
A multi-step form that prospects move through in a logical flow — address, purpose, pricing, contact info, payment. Progress bar shows where they are. Your branding on every screen. This is the default for most appraisers. It works because your prospects — attorneys, homeowners, estate executors — often aren't looking for a conversation. They want a price and a way to pay.
Like texting with your office at 10 PM.
Not everyone is ready to fill out a form. Some prospects have a question first: "Do you cover retrospective appraisals?" "What's the difference between a desktop and a full appraisal?" The AI chat is the middle ground — they ask their question, get a real answer, and move to payment. Every price comes from YOUR fee schedule. The AI never invents a number.
Every type of prospect, one page.
The form is the default. A floating "Chat with us" button gives prospects the option to ask questions first. The chat already knows what they've entered — address, purpose, selections. No repeating themselves. Your prospects choose their own path. None of them have to call your office. That's the point.
Set base fees per service type. Add complexity surcharges for condition, age, acreage, or square footage. Add travel fees by county zone or distance tier. The system does the math — accurately, every time.
Every quote is presented as an estimated fee. Before paying, prospects acknowledge that you'll review the assignment details and confirm scope before the appraisal begins. No binding quotes. No compliance gray areas.
Appraisers think in counties, not zip codes. Type "Maricopa" and the system maps every zip code automatically. Add a travel surcharge per zone. Set a radius. Or combine both. Distance tiers for radius-based matches.
Every submission tracks the source: Google search, referral, real estate agent, attorney, repeat client, or other. When a prospect says "referral," the form asks who referred them.
Legal orders, prior appraisals, property photos, engagement letters — right in the form. Files are stored with the order in your dashboard. Less back-and-forth emails before you even start.
Embed on your website with one line of code. Share a direct link via email, text, or your Google Ads landing page. Put it in your email signature. Works beautifully on phones.
Draft mode lets you configure, test, and preview everything before a single prospect sees it. Make changes anytime — update fees, add a service type, adjust your coverage area. Publish when you're ready.
Client contact, property address, fee paid, invoice marked as paid, file number assigned. You open your dashboard and the order is ready to schedule. No re-entering data. No copy-pasting from an email.
Not every prospect wants to pay upfront — and not every appraiser wants to require it. Enable the pay later option and prospects can accept your quote and pay when they're ready. Optionally auto-generate a draft invoice so you can send it whenever you want.
Wondering if a different layout or pricing structure converts better? Create a variant, split traffic, and see which version wins — real conversion data, not guesswork. Same-type testing keeps the comparison clean.
Every estate attorney who can't reach you calls someone else. Every homeowner who gets your voicemail moves to the next Google result. But for every one of those, there's another prospect you'll never know about — the one who found your website and closed the tab because calling was the only option.
Instant Quote Forms removes that barrier. Prospects find your site, see your fee, and pay to reserve — whether you're in an attic, on the road, or eating dinner with your family.
Imagine checking your phone after an inspection and seeing: “New order — Estate Appraisal — 1847 Oak Street — $650 paid.” That's not a lead. That's a booked job. And neither of you had to pick up the phone.
Because my expertise deserves better than a missed call — and my clients deserve better than phone tag.
support@appraisermachine.com
APPRAISER MACHINE